Welcome to our consultation website for the Bath Street Square, the project to redevelop Sainsbury’s Whitechapel. On this site you can find out the latest information about the project and get involved in our consultation.

About us

The site

Our vision and our plans

Wider Benefits

Your views

Public Consultation – September 2021

Following an initial round of consultation early this summer, we have taken your input on board and we look forward to sharing with you our updated proposals and exploring opportunities to further shape them with your feedback.

We are keen to learn about your views on our updated proposals and explore opportunities to further shape them with your feedback.

Please sign up for our online consultation event here (15th September 2021, 6pm). 

We will also be hosting 2 face-to-face exhibitions outside the main entrance of Sainsbury’s on the following dates and times:

Friday 17th September, 4pm to 7pm (pop-up stall in Sainsbury’s store, near entrance)

Saturday 25th September, 11am – 4pm (pop-up stall in Sainsbury’s store, near entrance)

Consultation to Date

Earlier in the summer, we launched our first round of consultation for Bath Street Square. We conducted this exercise to gain your feedback and develop the plans around these themes as much as possible.

As part of this exercise, we engaged more than 350 local residents and businesses through a series of drop-in exhibitions and online Q&A sessions.

As well as talking to the local community, we have also been engaging with Tower Hamlets Council and the Greater London Authority, TFL, CrossRail, Tower Hamlets Homes, IDEA Store, Whitechapel Market Traders and Communities Driving Change, amongst others.

Here are the key themes we identified in the feedback we received from you in that consultation exercise:

The need for high-quality affordable homes.

Retaining Sainsbury’s
and providing local jobs
for local people.

The need for a healthy
local environment to
improve air quality.

The need for high-quality public open spaces that are green.

The need for safe public
spaces which deter crime
and anti-social behaviour.

About us

Sainsbury’s has established a partnership with FEC for the redevelopment of this store. FEC brings over a decade’s worth of experience working in partnership with others to deliver high quality residential-led, mixed-use developments.

FEC is an experienced developer with a track record of delivering successful mixed-use developments. Since 2011, the company has invested heavily in its UK and mainland Europe developments. The Group currently has over £600 million committed expenditure allocated to its various sites in the UK, including the landmark redevelopment of the iconic Hornsey Town Hall in London’s Crouch End.

Sainsbury’s is one of the UK’s leading food, general merchandise and clothing retailers.  Driven by our passion for food, our purpose is to serve and help every customer.

Since 2009, Sainsbury’s has been redeveloping existing store sites into mixed use schemes to create new homes, modern stores and regenerate local communities.

Lifschutz Davidson Sandilands has been established since 1986, and has completed a range of award-winning projects, including helping to regenerate London’s South Bank to innovative mixed-use projects, arts, culture and education buildings, new sustainable suburbs and high profile retail schemes across Europe.

FEC’s mixed-use Consort Place Development in tower hamlets
Lifschutz Davidson Sandilands Goodman’s Fields Development

Planning History

The site has an extensive planning history, most recently, planning permission was refused in 2020 following a High Court Judgement.

Sainsbury’s and FEC are considering, in detail, the comments raised in the previous schemes to inform this new scheme and ensure that the optimum scheme is delivered for the local area.